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Published in Volume 7, Issue 3 - 15. May 2020

Marketing creativo como una forma efectiva de atraer clientes - Creative Marketing as an effective Way to attract Customers

Sol Rodriguez R., Angel Martinez T

Affiliation: RUDN University, Moscow, Russia

Keywords: Marketing, Creativity, Customers / Marketing, Creatividad, Compradores

Categories: Humanities, Social Sciences and Law

DOI: 10.17160/josha.7.3.675

Languages: Spanish, Castilian

The article studies the ways in which creative marketing and a brilliant idea can drive sales of a product or make it fail. Creating emotional bonds with consumers is one of the best strategies that can used to reach the public and make them buy the advertised item, you just need to see the problem and offer a solution.

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