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Der Aufstieg der Unicorns - The Rise of the Unicorns
Urtak Hoti
Affiliation: Schumpeter School of Business and Economics, Wuppertal, Germany
Keywords: Startups, ,Unicorns, Venture-Capital
Categories: Demetrios Project, News and Views
DOI: 10.17160/josha.9.4.839
Languages: German
The aim of this academic paper is to highlight success factors for startups, especially unicorns, with Germany as a location, to discuss deficient aspects and to explain the development of unicorns. In summary, it is important for the German startup scene and especially for politics to create better framework conditions for all participants in the ecosystem. German politics must slowly recognize that innovations are not only created by the strong middle class. German founders have high qualifications due to their university education, which is why this strength should be used by startups in the market. Startups, through their way of thinking, offer new opportunities to tackle problems and bring forth innovations. The federal government should also arrive in the digital world. First and foremost, there should be a targeted reduction in bureaucracy to make processes in government agencies uncomplicated for startups as well as for society as a whole. After all, attractive cooperation is the only way to attract startups with potential to one's ecosystem.